Back in the early 1990’s I worked at a local comic book store and saw the launch of Image Comics. Later on Todd McFarlane would launch another company called McFarlane Toys which at first was dedicated in making toys based off the Image comic line. Later on he expanded to other licenses and genres from various sports personalities to even an anime line that featured Akira. Now McFarlane Toys have teamed up with DC to deliver a new line of toys for old and new fans alike. The press release had this to say:
Tempe, Ariz., – February 12, 2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.
“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”
The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020. Fans of both McFarlane Toys and DC can check www.mcfarlane.com and the McFarlane Toys social media channels for updates and news, www.mcfarlane.com; www.instagram.com/mcfarlane_toys_official; and www.facebook.com/mcfarlanetoys.
What do you think about this new DC / McFarlane partnership and what toys do you want to see made? Let us know by commenting below!